Writer and DJ David Allison approached me about creating an identity for his new Soundcloud/Mixcloud music show, ‘mondo pop’ soundcloud.com/mondopop a new show celebrating pop music in all its glory from every corner of the globe, featuring both vintage and contemporary sounds. I was drawn to circles for this, overlaid onto vintage imagery – it wound up being a bit of a homage to the work of Cristiana Couceiro (who I’m a big fan of). We needed a key visual that would convey the wide scope of music on offer – I think these ‘bubbles’ work well, as we can mix them up, add to them and adapt to banners, social media etc, as the show grows in audience. The logo was a play on rotation of circles/records spinning – I chose a chunky serif font with oval negative space within the o, to add to the movement and quirkiness of the identity.
