Jane Jardine Design | Art Direction | Design Consultant | Creative Project Management
I worked with Bettys & Taylors of Harrogate for four years. Designing various collateral materials for Yorkshire Tea, I created the first brand guidelines for the brand and subsequently took on the role of Brand Guardian.
I designed the round ‘Lady Betty’ chocolate boxes – initially intended to be a temporary product, but they proved so popular they still sell them 10 years later.
We revamped the design of the Yorkshire Tea biscuits, and utilised early water-based soft-touch laminate technology which allowed the boxes to be fully recyclable.